Guideline from Adwords Help : About Create Landing page (QS-Quality Score related)
How do I create a high quality landing page?
You can improve your landing page quality by optimizing your website per our guidelines. Our guidelines emphasize:
* Relevant and original content —
o What is the purpose of your site? (It should be clear to users)
o Is your content copied from other sites? (It shouldn't be!)
o Why would a user visit your page over a similar site? (Your site should offer value for users)
o What other additional products, features, or reviews can you offer?* Transparency –
o Can the user easily learn more about your business (i.e. about us, company info, contact info)
o How does your site interact with a visitor's computer? (it shouldn't download malware or collect sensitive information without a user's permission)
o Can users tell what they're getting (or giving you) when they click a download button or fill out a form?
o Is it clear to site visitors how you will use their personal information?* Navigability –
o If your page is conversion-focused, can the user easily access additional information to learn more or answer questions?
o Is it simple for the user to move around the site, and reach destination content within a few clicks?Affiliate Policy
We do not allow data entry affiliates to use AdWords advertising, but all other affiliates may participate in the AdWords program. However, we monitor and don't allow the following:
* Bridge Pages: Ads for web pages that act as an intermediary, whose sole purpose is to link or redirect traffic to the parent company.
* Framing: Ads for web pages that replicate the look and feel of a parent site. Your site should not mirror (be similar or nearly identical in appearance to) your parent company's or any other advertiser's site.If you're an affiliate and are paid to send traffic to another site or a distributor, the company you're promoting may also require you to comply with their own terms and conditions.
Please note that we'll display only one ad per search query for advertisers sharing the same top-level domain in the display URL. Learn more about when affiliate ads show.
From their policy it's seem as hell for us (Affiliate whom create site with XML-Webservice API) in reason to degrade with "Bridge page" policy
Then It's very important to try to find some solution or way to improve our LP
Perhaps This is 3 main points
- Decrease your keywords' cost-per-clicks (CPCs)
- Increase your keyword-targeted ads' position on the Content Network
- Improve the chances that your ads will win a position on your targeted placements
Quality Score – Google Search Network
While we continue to refine our Quality Score formulas for Google and the Search Network, the core components remain more or less the same:
- The historical CRT of the keyword and the matched ad on Google; note that CTR on the Google Network only ever impacts Quality Score on the Google Network — not on Google
- Your account history, which is measured by the CTR of all the ads and keywords in your account
- The historical CTR of the display url in the ad group
- Landing Page
- The relevance of the keyword to the ads in its ad group
- The relevance of the keyword and the matched ad to the search query
- Your account's performance in the geographical region where the ad will be shown
- Other relevance factors
Note that there are slight variations to the Quality Score formula when it affects ad position and first page bid:
- For calculating a keyword-targeted ad's position, landing page quality is not a factor. Also, when calculating ad position on a Search Network placement, Quality Score considers the CTR on that particular placement in addition to CTR on Google.
- For calculating first page bid, Quality Score doesn't consider the matched ad or search query, since this estimate appears as a metric in your account and doesn't vary per search query.
Quality Score – Content Network
The Quality Score for calculating an ad's eligibility to appear on a particular content site, as well as the ad's position on that site, consists of the following factors:
- The ad's past performance on this and similar sites
- The relevance of the ads and keywords in the ad group to the site
- The quality of your landing page
- Other relevance factors
The Quality Score for determining if a placement targeted ad will appear on a particular site depends on the campaign's bidding option.
If the campaign uses CPM bidding, Quality Score is based on:
- The quality of your landing page
If the campaign uses CPC bidding, Quality Score is based on:
- The historical CTR of the ad on this and similar sites
- The quality of your landing page
